Expression of Interest – ADL Fashion Week 2025

Showcase your brand on South Australia’s premier fashion stage!

SAFIA invites South Australian designers and fashion businesses to apply for inclusion in the official Adelaide Fashion Week 2025 runway program. This Expression of Interest (EOI) is the first step in a curated selection process designed to spotlight exceptional talent, bold creativity, and a diverse cross-section of our fashion industry.

Whether you’re an emerging label or an established brand, this is your opportunity to be part of a professionally produced, high-visibility platform that champions South Australian fashion.

All applicants will be assessed by an independent selection jury using a clearly defined rubric, with places strictly limited. SAFIA facilitates this process to ensure equity, creative merit, and a vibrant brand mix across the runway calendar.

We encourage you to read the FAQs carefully, complete all questions thoroughly, and submit any supporting documentation that will help bring your vision and brand story to life.

Applications have now CLOSED.
Successful applicants will be notified: Monday 1 September 2025

We look forward to discovering the creative forces shaping the future of South Australian fashion.

Expression of Interest Submission

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Business Name

Email Address

Phone

Which runway category best represents your brand’s current offering?
Please select the most appropriate category below. While we will strongly consider your selection, final placement is at the discretion of the selection panel based on brand mix and curation needs.

Is your business currently based in South Australia?

Yes No

Is your business currently trading and operational?

Yes No

Do you have employees or contractors working with your brand (excluding yourself)?

Yes No

Do you currently operate a direct-to-consumer retail channel (e.g. online store, brick-and-mortar, or markets)?

Yes No

Have you previously participated in any fashion week runway or showroom events?

Yes No

Have you participated in Adelaide Fashion Week, Melbourne Fashion Festival or AFW (Sydney) in the past?

Yes No

Do you currently wholesale or stock your garments through a third-party retailer?

Yes No

How long have you been operating your fashion business?

Please provide links to your: Website, Social media accounts, E-commerce platforms (if applicable)

Do you have any recent look books, campaigns, or editorials you’ve been involved in?

Please upload or link any relevant documents or visual materials.

Drag and drop or click to select a file.

What is your vision for your business?

What makes your brand or business unique within the Australian fashion landscape?

If Adelaide is positioning itself as a creative city, how does your brand align with that identity?

Why do you want to participate in Adelaide Fashion Week 2025? What do you hope to gain or contribute?

Solo Runway Opportunities

There may be select opportunities within the ADL Fashion Week 2025 program for solo runway presentations, reserved for brands whose creative practice, scale, and influence lend themselves to a stand-alone moment within the schedule.

If you would like to be considered for one of these opportunities, please provide information addressing the following additional criteria (250 words max):

Capacity to present a collection of 30 or more looks
Inclusion of accessories within the runway
Demonstrated engagement with international markets
A minimum of 10 years in business

These opportunities are limited and will be curated in alignment with the broader creative direction and programming of ADL Fashion Week 2025.

Please provide your answer below:

Terms & Conditions:

Deliberations will consider diversity of aesthetic, readiness for runway presentation, creative strength, sustainability values, and market viability.
All submissions will be assessed against a set of transparent and clearly defined selection criteria developed by SAFIA and approved by AEDA. These criteria have been designed to support fairness, diversity, and industry development across South Australia’s fashion ecosystem.
Please note that places for ADL Fashion Week 2025 runway participation are limited. Submission of an EOI does not guarantee selection. The final decision will be made by a panel of industry professionals based on the criteria, with a view to curating a dynamic and representative program.
Due to the number of applications, unsuccessful applicants may not be contacted until after the successful Expressions of Interest have been announced.
All successful applicants will be notified of the outcome following the panel’s decision. We thank you in advance for your interest and commitment to showcasing the best in Australian fashion.
The panel reserves the right to allocate designers to runway categories based on factors such as:
- Cohesiveness of overall runway curation
- Brand positioning and audience alignment
- Aesthetic compatibility within each show
- Strategic diversity across the ADL Fashion Week program
This decision will be made with a view to presenting a compelling, high-quality, and well-balanced event. All category placements will be clearly communicated to successful applicants upon confirmation.