Frequently Asked Questions

Runway Expression of Interest

Below are answers to some of the most common questions about the ADL Fashion Week 2025 Expression of Interest process. We recommend reading these carefully before submitting your application, as they cover important details about participation, logistics, and what to expect if selected.

1. Who is eligible to apply?

Designers and brands who are based in South Australia, sell into the state, or have a demonstrated connection to the local industry are eligible to apply. This includes emerging and established labels across womenswear, menswear, accessories, and more. We strongly encourage applications from those contributing to the SA creative economy through design, production, employment, stockists, or cultural storytelling.

2. Do I need to be based in South Australia to apply?

We will consider applicants with a meaningful connection to South Australia (e.g. locally made, employs within SA, sells to SA). We also encourage national brands who have a retail presence in South Australia or are looking to connect with the local fashion community.

3. Is there a cost to participate?

Participation in this year’s ADL Fashion Week runway program is fully supported, with all core production costs, including models, styling, and show delivery covered.

4. What does participation include?

Participation will include:

  • A runway presentation spot
  • Promotion through official ADL Fashion Week marketing materials
  • Access to event production, styling support, and PR opportunities with the ADL Creative team.

Further details will be confirmed with successful applicants.

5. How many garments do I need to provide?

We ask designers to present a minimum of 6 and maximum of 12 complete looks, depending on the runway format and curation. Final numbers will be confirmed in line with your allocated time slot and runway theme.

6. Will I have creative input in the production and styling?

While the event team will oversee runway cohesion and direction, you’ll have the opportunity to collaborate closely to ensure your collection is authentically represented.

7. When do I need to have my garments and deliverables ready?

Final garments will need to be delivered approximately 5 days prior to ADL Fashion Week to allow for fittings, styling, and rehearsals. A detailed timeline will be shared with successful applicants.

8. Will I need to organise hair, makeup, or styling myself?

No – all hair, makeup, and runway styling will be professionally coordinated by the ADL Fashion Week team. You do not need to source or engage your own teams. We will work closely with a dedicated styling director to ensure each brand is presented cohesively, with input from designers considered as part of the styling process.

9. Will I need to provide my own models?

No. Model casting, booking, and management will be handled by the ADL Fashion Week production team in collaboration with local agencies. You will have an opportunity to provide guidance on casting preferences, but you are not required to engage or manage models independently.

10. Can I choose the time and date of my runway show?

Runway schedules will be curated by the ADL Fashion Week programming team to ensure a balanced, strategic, and audience-optimised event calendar. Unfortunately, brands cannot select specific time slots or dates. All participants will be informed of their scheduled showtime upon confirmation and will need to be available for fittings, rehearsals, and the show as scheduled.

11. Am I responsible for delivering and collecting my garments?

Yes. Designers are responsible for the safe delivery and collection of garments to/from the venue or designated pre-production location. 

12. What are you looking for in an applicant?

We’re looking for:

  • A clear creative identity
  • Quality execution
  • A compelling story or message
  • We also consider alignment with event values such as sustainability, innovation, inclusivity, and South Australian presence.

13. Can I show a previous collection, or does it need to be new?

New or current-season collections are preferred. We will consider previously shown work if it remains relevant and strong, and aligns with the runway direction.

14. Will I receive feedback if I’m not selected?

Due to the volume of applications, we may not be able to offer individual feedback. However, we welcome future applications and will share general insights where possible.

15. Can students apply?

Yes, current students or recent graduates may apply if they have a cohesive, presentation-ready collection and meet the minimum standard of professionalism. 

16. How and when will I know if I’ve been selected?

All applicants will be contacted via email by 1st September 2025. Successful applicants will be provided with next steps, event dates, and a full participation briefing.

17. We are a national brand and have a store in South Australia or one day hope to open a store in Adelaide, can we participate?

Yes. We welcome national brands, particularly those with a current retail presence in South Australia or a clear intention to establish one. Participation is a great way to build visibility and meaningful connections within the local market.

EXPRESSIONS OF INTEREST closed at 11.59pm on Friday 22nd August 2025