Expression of Interest – Pearth Style Lab

Thank you for your interest in participating in the SAFIA x STAGE 111 Pearth Style Lab Interstate Exchange Program.

SAFIA will shortlist up to six South Australian fashion brands for consideration. Shortlisted applications will be shared with STAGE 111 to determine the inaugural participating brands.

Please complete all required fields.

EOI Closes 11.59pm Friday 17th July 2026.

Expression of Interest Submission

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Thank you for your response. ✨

Is your business currently based in South Australia?

Is your business currently trading and operational?

Do you currently operate a direct-to-consumer retail channel (e.g. online store, brick-and-mortar, or markets)?

Do you currently wholesale or stock your garments through a third-party retailer?

Do you have any recent look books, campaigns, or editorials you’ve been involved in?

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What products would you propose exhibiting through Pearth Style Lab? (Select all that apply)

Please upload the following:

  • Brand logo
  • High-resolution product and campaign images
  • Current lookbook (optional)
  • Product catalogue or line sheet (optional)
  • Media kit (optional)

Drag and drop or click to select a file.

Drag and drop or click to select a file.

Drag and drop or click to select a file.

Drag and drop or click to select a file.

Drag and drop or click to select a file.

Terms & Conditions:

By submitting an Expression of Interest (EOI) for the SAFIA x STAGE 111 Pearth Style Lab Interstate Exchange Program, applicants acknowledge and agree to the following:

Eligibility
  1. Applicants must be current financial members of the South Australian Fashion Industry Association (SAFIA) at the time of application and, if selected, remain financial members for the duration of the program.
  2. Applicants must operate a South Australian fashion, textile, millinery or accessories business.
Application Process
  1. Submission of an EOI does not guarantee selection or participation in the program.
  2. SAFIA will assess all applications and shortlist up to six brands based on the published selection criteria.
  3. The final participating brands will be determined by STAGE 111 in consultation with SAFIA.
  4. SAFIA reserves the right to seek additional information or clarification from applicants during the assessment process.
Program Participation
  1. Successful applicants will be required to enter into any commercial or participation agreements required by STAGE 111 prior to commencing the program.
  2. Successful applicants agree to supply products that accurately represent the quality and standards outlined in their application.
  3. Applicants acknowledge that they are responsible for maintaining adequate business and product insurance where required.
  4. Applicants are responsible for all costs associated with preparing, supplying and replenishing stock unless otherwise agreed in writing.
Marketing & Promotion
  1. Successful applicants agree to actively participate in collaborative marketing and promotional activities associated with the program.
  2. This includes providing, where requested:
  • High-quality imagery and campaign assets;
  • Product information and brand storytelling content;
  • Collaboration on social media and cross-promotional activities;
  • Participation in media opportunities where appropriate; and
  • Support for launches, activations and special events.
  1. Applicants grant SAFIA and STAGE 111 permission to use submitted images, logos, brand names and approved promotional material for the purposes of marketing, publicity and promotion of the program. Copyright in all submitted materials remains with the applicant.
Commercial Arrangements
  1. Applicants acknowledge that the proposed commercial model for participating brands is:
  • 60% of sales returned to the designer;
  • 40% retained by STAGE 111/Pearth Style Lab; and
  • Fortnightly sales reconciliation and payment.
  1. Final commercial terms, retail operations and consignment arrangements will be confirmed directly with successful participants by STAGE 111.
Selection
  1. SAFIA aims to recommend a diverse cohort of brands that collectively represent the breadth and quality of South Australian fashion. Selection decisions will consider brand diversity, product mix, commercial readiness and overall alignment with the objectives of the exchange program.
  2. The decisions of SAFIA and STAGE 111 regarding selection are final, and no correspondence will be entered into regarding the outcome.
Privacy
  1. Information provided in this application will be used solely for the purposes of assessing applications and administering the program.
  2. Applicant information will be shared with STAGE 111 only for the purposes of assessment, selection and program delivery.
  3. Personal information will otherwise be handled in accordance with applicable Australian privacy legislation.
Changes to the Program
  1. SAFIA and STAGE 111 reserve the right to amend, postpone or cancel the program at any time should circumstances require. Applicants will be notified of any significant changes.
Declaration

By submitting this Expression of Interest, I confirm that: